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Posted on Mar 09, 2015 by Guy Marson
Coca-Cola Unveils New Packaging To Unify All Its Drinks Under One Identity
Coca-Cola Spain will launching a new packaging design that seeks to unify the Coca-Cola family—Coca-Cola, Diet Coke and Coke Zero—into a “single brand” identity.
According to the FAQ on Coca-Cola Spain website, the new strategy will have all its packaging styled in the same way, based on the original Coca-Cola design.
Consumers will be able to identify the drinks they want by the iconic colors of the variants of Coca-Cola, along with a description seen at the base of the cans and bottles. The ingredients and tastes of the drinks will remain the same.
Should the change be successful, this design will be incorporated globally by this summer.
What do you think of this new packaging?
By Melissa Goh, 09 Mar 2015
