Targeting & Marketing Local Audiences

Posted on Dec 03, 2014

Targeting Christmas shoppers for Worcester BID

Linking your marketing message with your audience is no easy task. But, as anyone in the media planning team at modus will tell you, we’re always up for a challenge.

Once your specific media channels and mix is determined upon, our media planning and buying experts will help you move forward with marketing services that include designing advertising campaigns and agreeing budgets with media owners . With over 2o years of experience in media planning and media buying, modus will help you benefit from our volume discount rates and negotiating skills

The media planning and buying services  we offered in the most recent BID Campaign included :

media planning

creative design

media buying

regional media placements

high-profile message positioning across outdoor , online and print media.