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The modus boys and girls were delighted to secure the creative and marketing across the UK and Eire for the exclusive and global brand Playboy Condoms. The Global Condom market is worth around 27 Billion Units a year and growing and it is Playboy’s ambition to increase penetration by additional 5% by qty 4 2016. Founded in 1953 in Chicago the Playboy bunny logo is one of the most recognisable logos in the world and for over 50 years, Playboy has been a beacon for an intellectually forward lifestyle, a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom.
modus have recently designed and printed a series of brochures and designed packing for the UK and Ireland ranges of condoms and lubes as well as their Playboy Exhibition design.
Today’s Group is the largest independent retail buying group of its kind in the UK and Playboy’s UK team exhibited at their Liverpool show in March. modus designed a panel display for a shell scheme and design retail POS for the show and for new retail customers.
A Bunny good show all round. 
