Within the heart of Worcester, there is a very important building that has played a part in this country’s history and is a magnet for tourists, particularly for those interested in the English Civil War.
The Commandery has an amazing story but not everyone is interested in history. When we were commissioned by Worcester City Council to create the marketing material for local Resident’s passes we had to look at all the compelling reasons why the modern-day people of Worcester would visit The Commandery, and there are lots of good reasons!
What we did
The main focus was to reach families. We therefore put together a campaign for ‘kids of all ages’ and emphasized the broad range of family-based activities including Easter Eggstravaganzas, Oak Apple crafts, exhibitions, exploring, dressing-up, crafting, Morris dancing and open-air theatre. At the heart of the Worcester its residents have access to a large beautiful garden for picnics and playtime and there is also a wonderful independent on-site café serving cakes, sandwiches and beverages, it’s just a lovely place to enjoy.
How it worked
Annual Resident’s passes cost £5.00 per individual and £12.00 for families, it’s not a lot of money for the value of accessing the Commandery and all that it offers, but there’s always the marketing challenge of getting people to take action! Once the concept images were agreed with Worcester City Council, we produced a range of flyers and social media images that were then marketed through local newspapers and digital media. The images have been highly visible and awareness has dramatically increased. The Commandery is a wonderful local asset and we are really very pleased to be working with them.
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