branding for so aesthetics
This brand creation project was to deliver a fresh look for the client’s stylish Aesthetics clinic, and to then create a website, business cards, flyers, banners and print media to match, thereby adding strength and continuity to the brand. The So Aesthetics clinic itself is pristine, standards are very high and our brief was to reflect the ethos of the company in the new brand. It had to look stunning! Colour is a really important part of branding and the dusky pink and dove grey palette created a calm and professional look. The font is also very important in styling, and a thin modern font was selected to complement the clean look of the brand.
What we did
SO Aesthetics offer a range of treatments and part of the brief was to organise the treatments in such a way that website visitors could clearly see and understand what was on offer. Each treatment has its own dedicated page to explain what’s involved in each procedure in a friendly and informative way. We used stock images to create the concepts for the services provided which brought the website to life and creates that desirability factor.
The beautiful designs were tweaked for social media to create collage effects for headers. Once again it all helps to add power to the brand.
We manage SO Aesthetics social media, creating regular posts and engaging across all of their social media platforms. Alongside this we also create and write regular email campaigns to send out information about relevant offers, information and treatment to a large email database. We create regular website updates to keep their site up to date and inline with the Google algorithm.
How it worked
SO Aesthetics are delighted by the look and feel of the brand which reflects their modern approach to the world of beauty transformations. They are an innovative business, their clients rely on their knowledge and expertise to advise on the best types of tailored treatments. In the beauty business looks matter. Modus are always happy to advise clients on an ongoing basis so that websites stay up to date and that brands continues to look fresh. It’s important that a brand is a reflection of the business but all brands need to evolve.
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Creative thinking meets business and commerce.
Independent House, Farrier Street, Worcester WR1 3BH