Cyclax Rebrand
Cyclax is a skincare range of products owned by Three Pears Brands. Cyclax was originally founded in 1896 so this is a truly vintage brand. Modus have created a fantastic makeover of the range which has brought the products to life within a contemporary range.
There are five product ranges sold through high street stockists:
Moistura, a skincare range with 9 products,
Nature Pure, a range of scrubs and hydrators with 14 products
Cyclax Baby – bathtime and moisturisers with 4 products
Cyclax Sun – a tanning and soothing range with 3 products
Natural Classic – dry shampoos and waxes with 4 products
What we did
Each product range had to have its own identity with the context of the brand. Modus created all the artwork and brand packaging to ensure that each range would be eye-catching in a retail situation and also be recognisable as a Cyclax product.
With all the photography in place, we then created the website cyclax.co.uk which is a brilliant showcase for the ranges and the individual products. There is additional information for every product to show the list of ingredients so that people can check online before they decide whether they want to buy.
How it worked
In addition, we created brochures, a flip book for the website and an exhibition stand for trade shows. Buyers who attend trade shows want to discuss the merits of products and to see them well clearly displayed so that they can handle and try the products. All of this bring the products to life in an exciting visual way so that the potential buyers will want to stock the brand.
As part of our ongoing commitment, Modus manage the social media for Cyclax, facebook, Instagram and Twitter. Many brand influencers and bloggers are out there in the beauty sector and Cyclax is a brand that will continue to grow its fan base.
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