Black Cat are a recruitment agency based in the West Midlands. Providing businesses and organisations who do not have the time of expertise to effectively join forces with recruitment agencies. With over 30 years of experience in Human Resources, Resourcing and Talent Management, Black Cat offers an excellent service.
What we did
Black Cat was in need of a full rebrand. The brief for Modus was to establish Black Cats Brand Values and propositions and create a new brand face. Alongside this Modus was also tasked to build a website incorporating the new brand, in this site, they wanted to reflect their 3 R’s; Resource, Recruit, Retain.
The new website incorporated Black Cats new brand, values and propositions and ensured the styling, colour pallet and copy reflected this.
How it worked
To kick start Black Cats rebrand modus arranged a branding workshop, due to Covid-19 this was held over Zoom with multiple members of both the Modus and Black Cat teams. The brand workshop was carried out over a number of weekly Zooms to really understand and get to grips with how the brand was to be perceived.
Once the brand values were confirmed we were able to base everything around these, in order for them to be reflected throughout their digital presence.
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Creative thinking meets business and commerce.
Independent House, Farrier Street, Worcester WR1 3BH