New trends in the Mobile Internet space are changing the game quickly
Mobile devices and their use in our daily lives are changing the game for developers and marketers alike, and it is happening a lot quicker than we think. The mobile space has been gaining serious interest as it has grown in popularity over the years. We are already seeing Internet giants like Facebook, Google, and Apple investing heavily in the mobile market. They are competing to be the new leaders in the online mobile niche. There is plenty of opportunity for everyone here. As more and more people are becoming more accustomed to using their mobile device to access the Internet throughout their daily lives, it is opening up new doors for companies to spread into and develop new technologies that can be used by them. It is clear that the mobile space is on the verge of exploding and will become the main focus of internet companies in the very near future. That is why we are seeing so many companies bet heavily in this area. If these companies are betting on it, it’s a safe bet that you should too.
What is Google doing in response to the mobile boom?
As we know, Google has risen to the top of the search engine battle by developing the most effective algorithms to sort and rank content in their index. They have responded to the mobile trend by including it as a factor within their algorithms. They are in the beginning stages of implementing this as a quality factor and have plans to increase the weight of this factor in the coming months. This is all new to everyone but it will soon become common knowledge among internet marketers and SEO specialists. Mobile optimization will be a must as part of the full on-page optimization guidelines. We predict that within a few years’ time we will start to see optimization strategies that bypass desktop optimization entirely and instead are specifically aimed at optimizing for mobile layouts exclusively.
Mobile devices are on the rise
We all know more people are using their mobile devices now more than ever before. You may be surprised at the rate in which this is increasing, however. Forecasts are showing that there will continue to be an increasing rise in mobile device installations for the foreseeable future. Only desktops are seeing a drop in installs over this same time period.
Facebook has been able to take the lead for the mobile delivery of news stories. 678 million users use Facebook through their mobile device exclusively. That is roughly half of its total audience. 934 million users log into Facebook from a mobile device at least once per day on average. There is no company that even comes close to these numbers just yet. Although Google, Apple, and some other corporations are seeing tremendous success in their mobile user base, their users still rely heavily on non-mobile devices, spreading their hold on the mobile market across other platforms.
Mobile specific apps
With everything trending in the direction of mobile devices, it makes sense to expect mobile specific apps to gain momentum too. We have seen that this is definitely the case. Apps are being recognized more by other platforms, such as Google’s search engine.
Google has unleashed app indexing, which not only allows apps to show up in their engines, but it will also display some content that is within the apps themselves.
Where apps are losing
The main issue with apps right now is the user involvement. It is not so difficult to get users to install apps. The problem lies in getting people to continue to use them. Only 25% of the installed apps are used on a daily basis. 50% are used weekly or monthly, and the remaining 25% are rarely used at all, if ever. Often times, people will install and app and forget about it. Although the install itself is valuable, developers are still trying to improve the use rate and frequency of their apps.
Look for companies to begin investing in this area for improvements in the near future. Google has started it with their app indexing, and we expect other companies to follow.
What to expect going forward
Continue to read up on the latest developments and news in the mobile world. There will be plenty of new technologies that will be popping up in the coming months. We expect many of these to have a significant impact on the direction that the mobile space is heading towards. We can speculate all we want, but the truth is the best plan of action is to turn your attention towards mobile development and be ready for anything.