Harmony Hairspray has been on supermarket shelves since the seventies and gives hair a natural looking hold keeping movement and shine for up to 24-hours. With built in Conditioners to keep hair looking healthy and shiny and now featuring Ultraviolet filters to help protect against UV rays.
On March 1st 2021, Three Pears Brands announced the acquisition of Harmony, Stergene, Amplex, Leichner and Ingram. Our work with Harmony falls under the umbrella of work we complete for Three Pears Brands.
What We Did
We worked closely with Three Pears Brands during the New Product Development (NPD) Stages, holding Branding Workshops and negotiating budgets with external Suppliers. As well as Designing and Printing Packaging for Harmony we also built a standalone Website. All the Content produced for this has also been used across Social Media, Email Marketing and PR.
How It Worked
After an initial meeting, we produced a plan which included deadlines for all involved, that would successfully bring Harmony, and numerous other Brands back to life. This included researching:
- Televised Harmony Adverts
- Existing Harmony Packaging
- Target Market
This allowed us to focus on how we’d combine a new look with their famous old look in order to stand out against an already crowded market.
We communicated regularly, be it on Zoom, Email or Phone. Responding promptly with any Design and Content amendments. Three Pears Brands know they can call on the expertise at Modus° to support them with any initiative. Our transparent working relationship has stood the test of time and we are looking forward to this continuing long into the future.