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Modus deliver on flood marketing funding

Posted on Jun 11, 2014


tags: Activity, England, Flood, modus, PR, visit, Worcester

The government pledged support for the tourism industry in order to support affected destinations get back on their feet after the recent flooding.

VisitEngland has been working closely with destinations and Government on what should be done to support the most affected areas which have suffered as a result of the flooding. Feedback from the destinations and the results from two urgent research studies looking at the impact on businesses and the perceptions of consumers have informed their decision to focus on providing two clear avenues of immediate activity which will provide business support and a targeted marketing campaign aimed at boosting bookings.
Whilst the majority of tourism businesses have been unaffected and the resounding message from industry has been ‘business as usual’, we know from research that 10% of consumers have been put off taking a trip to affected areas. To combat this negative perception a dedicated tactical marketing campaign will launch in March using a mixture of print, digital, and outdoor platforms featuring both affected destinations and others across England. The advertising creative included an attractive price-point to stimulate immediate bookings.
modus were used to deliver a series of presentation which focused on the importance of engaging with media , audience solutions and marketing activity which could be used to best stimulate the market place


visit england flood activity