Posted on Dec 05, 2014media
media planning & buying for The Camping and Caravan Club
The modus team doesn’t believe in off the shelf media solutions and for all our clients we provide clear and concise, researched reasons to consider a media channel.
Modus were successful in pitching for and winning the media planning and buying account for the Camping and Caravanning Club. We used the latest targeting and planning tools to determine the media channels that would create the highest response.
The result? A multi-channel campaign across national magazine and newspaper titles, outdoor and digital media that delivered results and that will deliver greater results as were retain the account going forward.
The Camping and Caravanning Club started in 1901 now has more than 480,000 members.
The club offers a paid membership service to tent, campervan, caravan and motorhome owners, who in return receive discounts at its UK and European campsites. There are currently more than 1400 campsites owned, managed or certified by the Camping and Caravanning Club.
Find out more: The camping and caravanning club