Modus were delighted to be asked to design a new a brand for one of our favourite subjects. Beer! Or Ale to be more precise.
St. George’s Brewery is a microbrewery set in the heart of the Worcestershire countryside. It takes pride in brewing fine English ales from traditional recipes using local suppliers of hops and malt.
It was decided to refresh the brand and redesign all the beer labels, pump clips and design and build a new website.
The modus design studio visited the Brewery to get a real ‘flavour’ for the brand and we of course had a sample or too – just as part of our research!
A traditional St George and the Dragon have been married to infographics describing each ale and the website is modern, fully mobile responsive and built using our nettl platform with a wordpress CMS.
The key to this delicious brand is recognition at the pump and using powerful and attractive creative to assist the customer in choosing a St Georges tipple.
I think we glugged it!