As a business like Premier Places develops and achieves a distinctive market position, the aim of the company also develops and becomes more defined. The business opens itself up to new and exciting markets, and as a result the brand needs to stay current while simultaneously appealing to new clients. The creative question remains: which fundamentals of the brand should be preserved from the old identity? Should the change in the creative be a gradual evolution, or should be be a completely new visual concept? Modus has been working closely with the team at Premier Places to develop the persona for the group, and it’s all going well!