Google recently announced changes to their SEO ranking algorithm that significantly improves the experience of using the web on smartphones. The goal of these changes: to improve search results for smartphone-friendly websites and penalize sites that make mobile browsing difficult.
Google has identified several common mistakes in smartphone websites that will result in lower rankings. In order, they are:
- Unplayable video
- Faulty redirects
- Smartphone-only 404s
- App download interstitials
- Irrelevant cross-linking
- Page speed
So, how can you make the most of Google’s mobile SEO ranking algorithm and ensure your mobile site isn’t being punished? Follow Google’s recommendations; understand the impact for e-commerce and publishing sites; and be well aware of common pitfalls for mobile SEO.
As mobile traffic continues to skyrocket, it’s critical to make the most of Google’s mobile SEO ranking algorithm. By following Google’s recommendations and avoiding common mobile SEO pitfalls, you’ll improve search results for your mobile site.
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