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Modus strike a pants deal with Sanlam

Posted on May 19, 2015 by

Delighted to be media partner to Worcester Go Dad Run

THE PANTS HEADLINE Modus are delighted to have ‘supported’ running in ya pants as media partner for the Worcester leg (or should it be 2 legs!) of Sanlam’s Go Dad Run Prostate cancer campaign.

Modus produced 10,000 flyers, posters and an email campaign, photoshoot, social media and press coverage all designed to raise awareness of the 5k run and raise awareness of Prostate Cancer UK. Guy Marson and team modus have taken to the track in their brilliant blue Sanlam pants at Worcester Race Course, Grand Stand Road, Worcester WR1 3EJ on Sunday  June 14th

MORE PANTS You may remember that, back in 2014, Sanlam launched Go Dad Run in association with World Champion athlete, Olympic Silver Medallist and World Record holder Colin Jackson.

They noticed that there was no male equivalent to Race for Life and wanted to fill that void, creating awareness of men’s health issues and specifically raising funds for Prostate Cancer UK. So that’s what we did.

Prostate Cancer is a terrible disease that affects more than 1 in 8 men in this country; and beyond that it affects every woman  and child associated with them. But it is something we can do something about and, with your help, we are determined to do so.

Sanlam’s Go Dad Run 2015 is a series of 5km fun runs for men and boys, being run in June on and around Father’s Day, full details of which can be found at and via our social media feeds. The events will be held in Worcester, Cardiff, Bristol, London, Llangefni and Warrington (in partnership with Warrington Wolves as part of the Rugby Football Leagues Prostate Cancer Campaign).

To register go to godadrun and run in ya pants!



Pants photoshoot

GDR-POSTERSo, how can you help?

*         Chaps; run! There is no other event for men of this kind in the UK. It costs ?10 to enter. Encourage your friends to join you; your sons, uncles, brothers, fathers. Tell people about it. You could raise sponsorship if you wish and a donation is made simply on entry. You can sign up online at the Go Dad Run website.

*         If you own a business, encourage all your male employees to enter. That’s what we’re doing. Encourage all your female employees to encourage their men folk to enter. Again, that’s what we’re doing.

*         Ladies; if you know men, like men or even hate men, encourage them to take part. Everyone who did it last year loved it. It was great fun, it was moving, it was emotional; it was a brilliant thing to be involved in.

They have already found a number of celebrities who have pledged their support including Mark Foster, Sian Lloyd and Jamie Baulch and each “race” will be started by one of our ambassadors.

So please support and get involved with Go Dad Run 2015. Together we can put an end to Prostate Cancer.

Thank you in anticipation,